5 Digital Marketing Tools Every Realtor Should Be Using

Introduction

In today’s fast-paced and tech-savvy real estate market, success isn’t just about who you know—it’s about how well you market yourself and your listings online. With buyers and sellers spending more time on digital platforms than ever before, realtors who master the right digital marketing tools gain a clear competitive advantage.

From generating leads to nurturing client relationships and showcasing properties in the best light, the right tech stack can streamline your workflow, boost your visibility, and help you close more deals. But with so many tools out there, which ones are actually worth your time?

In this post, we’re breaking down the top 5 digital marketing tools every realtor should be using in 2025 to grow their business and stand out in a crowded market.

1. Canva – Create Stunning Visuals for Listings and Branding

📌 Best For: Social media graphics, listing flyers, email templates, branding assets

Why It’s a Must-Have:
Canva is an intuitive, drag-and-drop design tool that lets realtors easily create professional-grade marketing materials without any graphic design experience.

🛠️ Key Features:

Ready-made real estate templates for flyers, social posts, brochures, and presentations
Brand Kit to store your logos, fonts, and colors
One-click resizing for different platforms (e.g., Instagram, Facebook, Stories)
Team collaboration and content scheduling (Pro version)

🎯 How It Helps Realtors:

Maintain brand consistency across all marketing channels
Quickly create listing visuals that grab attention
Share property teasers, testimonials, and market updates with style

💡 Tip: Use Canva to create engaging Instagram Reels covers and carousel posts to boost your social media engagement.

2. Mailchimp – Build and Automate Your Email Marketing Strategy

📌 Best For: Email campaigns, newsletters, lead nurturing, audience segmentation

Why It’s a Must-Have:
Email is still one of the most effective channels for reaching potential buyers and sellers. Mailchimp makes it easy to create visually appealing emails and automate sequences that convert leads into clients.

🛠️ Key Features:

Drag-and-drop email builder
Automated drip campaigns for buyers and sellers
Real-time analytics (open rates, CTR, unsubscribes)
Integration with CRMs and landing pages

🎯 How It Helps Realtors:

Stay top-of-mind with weekly or monthly newsletters
Send new listing alerts and market updates to specific client segments
Automate follow-ups with leads who downloaded a free guide or filled out a contact form

💡 Tip: Offer a downloadable “Home Buying Checklist” to grow your email list, and set up a 5-email nurturing sequence in Mailchimp to follow up.

3. Hootsuite – Manage and Automate Your Social Media Presence

📌 Best For: Scheduling social posts, monitoring engagement, managing multiple accounts

Why It’s a Must-Have:
Social media is a non-negotiable part of any realtor’s marketing strategy. But managing content across multiple platforms manually? That’s a full-time job. Hootsuite makes it easy to plan, publish, and monitor your social media efforts from one dashboard.

🛠️ Key Features:

Schedule posts across Instagram, Facebook, LinkedIn, Twitter, and YouTube
Monitor comments, mentions, and messages in real time
Access analytics to see which content performs best
Collaborate with assistants or social media managers

🎯 How It Helps Realtors:

Stay consistent with your social media marketing
Save hours of time with batch scheduling
Engage with followers and respond to DMs faster

💡 Tip: Schedule open house reminders, behind-the-scenes videos, and market updates a week in advance using Hootsuite.

4. Matterport – Create Immersive 3D Virtual Tours

📌 Best For: Interactive virtual tours, listing presentations, remote buyer engagement

Why It’s a Must-Have:
Buyers expect more than photos—they want to experience the home before they visit in person. Matterport allows you to create 3D virtual tours that help buyers explore the space from anywhere, at any time.

🛠️ Key Features:

Immersive 3D models of real estate interiors
Floor plans and measurement tools
Virtual staging and highlight reels
Embedding on websites, MLS, and email

🎯 How It Helps Realtors:

Attract more qualified leads with immersive, high-end visuals
Reduce time wasted on unqualified showings
Impress sellers by offering cutting-edge listing media

💡 Tip: Share your Matterport tour links in social media bios, property landing pages, and online ads to boost engagement.

5. HubSpot CRM – Organize and Automate Your Lead Management

📌 Best For: Contact management, lead tracking, task automation, pipeline organization

Why It’s a Must-Have:
HubSpot’s free CRM is a powerful tool for managing relationships and automating follow-ups—crucial for realtors juggling dozens of leads and listings.

🛠️ Key Features:

Track every lead interaction (email opens, website visits, form submissions)
Assign tasks and set reminders
Create custom pipelines for buyers, sellers, and referral sources
Integrate with your website, forms, and email marketing tools

🎯 How It Helps Realtors:

Stay organized without letting leads fall through the cracks
Prioritize hot leads and follow up faster
Automate repetitive tasks like appointment reminders and thank-you emails

💡 Tip: Use HubSpot’s built-in email templates to follow up with buyers after open houses or listing inquiries.

Bonus Tools Worth Exploring

If you’re ready to go beyond the essentials, here are a few bonus digital marketing tools to consider:

BombBomb: Send personalized video emails for stronger follow-ups
Placester: Build lead-generating real estate websites
Google Analytics: Track where your website traffic comes from and what content converts
ChatGPT (like this one!): Generate listing descriptions, social captions, and blog content in seconds

Conclusion

In today’s tech-driven market, being a great realtor means being a great marketer too. The right digital marketing tools help you create better content, automate your workflow, and stay connected with your audience—without burning out.

Whether you’re a solo agent or part of a growing team, these five tools—Canva, Mailchimp, Hootsuite, Matterport, and HubSpot CRM—form the foundation of a smart, scalable, and modern marketing strategy.

💬 What digital marketing tools do you swear by?

Drop your favorites in the comments and help your fellow agents level up!
📲 #DigitalMarketingTools #RealtorTech #RealEstateMarketing #LeadGeneration #SellSmarter