Privacy Policy

Updated: September 20, 2025

This Policy describes the practices regarding personal information collected by UPCA Real Estate Marketing & Media (“UPCA”, “we” or “us”) through our website (currently, https://upca.ca/) (“Website”) when you sign up for, use, access or otherwise interact with the Website.

We may change this Policy from time to time. If changes are made, notification will happen by posting the updated Policy to the Website and revising the “Updated” date. The most current version of this Policy will be effective at the time it is posted. By continuing to access or use the Website after those changes become effective, you agree to be bound by the revised Policy.

By accessing and using the Website, you acknowledge you have read and agree to be bound to all the terms of this Policy.

The Information We Collect

Personal Information. As used in this Policy, “personal information” is information about an identifiable individual, as defined in privacy laws applicable to UPCA, and includes information such as your name, email address, phone number, and address.

Additional Information. We may collect additional information in connection with the addition of new features and services, for which we will advise prior to collection.

Non-Personal Information. We may collect non-personal information when you visit the Website, such as browser type, operating system, IP address, and usage patterns.

Personal Information of Children Under 13. We do not knowingly solicit or collect personal information from children under the age of 13. Parents are encouraged to monitor their children’s use of email and the Website.

How We Use and Share Your Information

As Requested by You. We may use the information you provide to fulfill your requests for our services, respond to inquiries, or contact you about your account with us.

Marketing. We may use your information to notify you about services, promotions, or events that may be of interest, provided we have your consent. If you do not want your personal information used for these purposes, please contact us at the address below.

Third Party Service Providers. UPCA may use outside service providers to collect and manage personal information in accordance with this Policy. These providers are required to maintain confidentiality and security standards comparable to ours.

Legal Processes. We may disclose personal information under applicable laws, in response to a court order, or to comply with law enforcement requests.

User Generated Content. Content you post through the Website, such as reviews or comments, may be publicly accessible. This information may be read, collected, and used by others.

Social Media. If you associate your account with a third-party social media site, you authorize UPCA to access and use such information in accordance with this Policy.

Third Party Websites. Our Website may contain links to third party sites. Information provided to those sites is not covered by this Policy. Once you link to another site, you are subject to that site’s privacy and security policies.

Retention. We retain personal information only for as long as necessary to provide services, improve the Website, comply with legal obligations, resolve disputes, and enforce agreements.

Aggregate and De-Identified Information. We may use or share information in aggregated or de-identified formats for internal purposes or with third parties, to the extent permitted by law.

Export of Personal Information. Your information may be processed and stored outside Canada and may be accessible to government authorities in those jurisdictions under applicable laws.

How UPCA Safeguards Your Information

We take precautions to protect your information from loss, theft, unauthorized access, use, modification, and disclosure. Measures include controlled access to files, encryption, firewalls, and limiting access to employees and contractors who need the information to provide services.

No data transmission over the Internet or any wireless network is completely secure. We cannot guarantee the security of your personal information.

Cookies and Web Beacons

Cookies. The Website may use cookies to store your preferences or other information. Cookies do not reveal personal information unless you choose to provide it.

Beacons. We may use web beacons to collect information about your browser and device, count visitors, or track email engagement.

Use of Cookies and Beacons. We use these tools to understand site usage, improve content, and personalize your experience. We may also use third-party cookies, including Google Analytics. You may disable cookies in your browser, but some functions of the Website may not work properly.

Feedback, Inquiries and Complaints – Privacy Officer

If you have concerns, complaints, or requests to access or correct your information, contact:

Privacy Officer
UPCA Real Estate Marketing & Media
Phone: +1 (289) 366-9999
Address: Niagara & Hamilton, Ontario, Canada
Email: support@upca.ca

We will respond to all inquiries and complaints within a reasonable time.